Introduction to Stocks | Basics for Beginners

A playful and engaging animated video that makes learning about stocks easy and fun for beginners. Learn the fundamentals of stocks and take the first steps towards understanding the stock market with this entertaining and informative video lesson.

This video is designed to make the concept of stocks easy for anyone to understand. Covering the basics of stocks, this video is a comprehensive introduction to the world of stocks, also known as Stocks 101. It breaks down the complex concepts of stocks and finance into simple and easy-to-digest explanations, in a fun, kid-friendly way. Get a grasp on the basics of stocks with this fun and informative guide.


Use this video lesson on the topic of basics of stock investing. Learn basic economic and related concepts of

  • Stocks
  • Investing
  • Stock Market
  • Economy


6-12th grades. Middle School. High School. Adult Education.


45-60 Minutes. It may be necessary to adjust the lesson plan and allocate more or less time to certain topics, depending on the needs and interests of the students.


Hand out the worksheet below (see the GET LESSON button near the bottom of the page).

Show students the video and have and have them complete the worksheet.  Review the questions on the worksheet.  A comprehensive and detailed lesson plan can be accessed below for further instruction and study.

Introduction to Stocks

After watching the video, have students tell what the most important things they learned from the video.

Additional Resources

See our additional resources on investing, stocks, and the stock market.


Lesson Plan: Introduction to Investing in Stocks


Students will understand the basics of investing in stocks, including the concept of buying and selling ownership in a company, the potential risks and rewards, and the factors to consider when choosing which stocks to buy.


  • Whiteboard and markers
  • Video:  Introduction to Stocks (see above)
  • Computers or devices with internet access for research

Introduction (10 minutes):

  • Begin the class by asking students if they have heard of stocks before and what they know about them. Write their responses on the whiteboard.
  • Introduce the video about some friends discussing stocks and ask students to pay attention for key concepts and terms.

Direct Instruction (20 minutes):

  • Review the video as a class and pause to discuss key concepts and terms such as stock ownership, buying and selling stocks, the value of stocks, and the risks and rewards of investing in stocks.
  • Write key concepts and terms on the whiteboard for reference.
  • Provide handouts with additional information on stocks and the stock market for students to read and reference.

Guided Practice (20 minutes):

Have students work in small groups to research a specific company and its stock performance. Each group should present their findings to the class, including information on the company’s financial statements, management team, products or services, and competitive advantage in the market.

Independent Practice (20 minutes):

  • Provide students with a hypothetical investment scenario and have them choose which stocks they would buy and why.
    Have students present their choices to the class and justify their decisions based on the factors discussed in the lesson.

Closure (10 minutes):

  • Review key concepts and terms from the lesson and ask students to share what they learned.
    Remind students that investing in stocks can be risky, but with proper research and understanding, it can also potentially be a good way to build wealth over the long term.
  • Encourage students to continue learning about personal finance and investing in the future.


  • Observe student participation and engagement during group research and presentations.
  • Review student choices and justifications for hypothetical investment scenario.
  • Collect and grade written responses to a reflection question on the key takeaways from the lesson.

Introduction to Stocks

Stocks represent ownership in a company. Buying stocks means buying a small piece of the company, whose value can increase if the company does well, allowing the investor to sell for a profit. However, if the company performs poorly, the stock value may decrease. Investing in stocks can be risky but can also build wealth over time. It’s important to research and consider risks before investing and to work with a financial advisor or broker for informed investment decisions.

Information is for educational and informational purposes only and is not be interpreted as financial advice. This does not represent a recommendation to buy, sell, or hold any security. Please consult your financial advisor.

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